Many businesses often overlook developing their business voice. However, it is key to driving your marketing message. Business voice includes two primary areas: tone and style.
It is easy to misunderstand business tone and style because most business owners are not professional writers. A quick way to look at it is tone=feel and style=approach.
In this blog, we’re going to touch on a few differences between business tone and style.
Tone – How It Feels
In this instance, business tone refers to the feeling the reader gets upon receiving the intended message.
Here are some examples of business tone:
Next, we look into style and how it also affects the perception of your marketing message.
Style – How It’s Approached
Business style refers to the writer’s approach to delivering the message. It includes everything from the length of a sentence to the specific word choice when industry jargon is appropriate.
Here are some examples of business writing styles:
- Active Voice
- Simple, Shorter Sentence Structure
Which Should I Choose?
Ultimately, there really is not a right or wrong answer when developing your business voice. However, your approach has to be intentional. Various factors such as industry, audience, and medium must be taken into consideration.
Consideration should be given whether the writing is a memo, letter, email, social media post, etc. It is important to be consistent, uniform and in keeping with your overall marketing strategy. When sharing your message with the public, everyone at your company needs to speak with the same voice. It should be ingrained in the culture of your business.
Once your voice is established, your audience will be able to read/see your messaging and know that your company wrote it.
Need Help With Your Business Voice?
If you need help developing your marketing strategy reach out to us. Schedule a consultation and let us get you on the right track.