Before you go to market or create materials in order to promote your existing business/organization, THINK:
T – Is it TELLING a story?
Your business should always tell a story. The story may consist of how and why you began. It may discuss what your products and services intend to offer. Perhaps it says how your business hopes to preserve or change your industry. By allowing your audience to learn and participate in your story, you are increasing your chances of connecting your message. With a clear, honest and consistent message, your chances of execution is much greater.
H – Is it HELPING your audience?
Organizations should aim to help its intended audience in some way. Regardless of the industry, if your business/organization is not in “the business”of providing a positive advantage to your audience, then what is the point? Whether you provide a product, service, information, whatever the price point, and no matter your experience, your team should seek to find ways to help and not distract your audience. In turn, your organization can reap the benefits of that process because it forces you to learn more about your industry and cliental.
I – Is it INSPIRING?
Are you asking your audience to buy your product? Well, what are you doing to inspire that action. Every call-to-action should be met with a valuable link/connection/resource to inspire that action. Be thought provoking, incite hope and change and offer your intended audience a way to connect those feelings to your product and you will be well on your way to a sale.
N – Is it NECESSARY?
Creating marketing material without a specific goal results in ineffective results and unnecessary work. Developing a marketing plan is essential to determining what is and isn’t necessary in order to deliver your message. Unnecessary marketing material can draw you off message and leave a negative impression about your brand. So remember, all marketing isn’t good marketing.
K – Is it KEY to your overall message?
Many times marketers follow trends because we don’t want to miss out of the hottest new thing. The problem with following trends is that sometimes it does little to improve your message or your following. In some cases, it can even weaken your overall appeal because your brand can come off as unoriginal or shifting at every tide. Be sure to keep your key ideas in focus in order to present a consistent and reliable brand image.
These are just a few things to consider with you are addressing your marketing and design goals. If you need help marketing your business or organization, go to clearmarketinganddesign.com/contact-us/ and schedule a consultation today!
Until next time, remember to Think CLEAR!