The truth of the matter is EVERYONE uses marketing. From your favorite big chain grocery store to your local smoothie shop, marketing plays an important part in promoting, placement and pricing the products/services we use each and every day.
Although there are many different areas of marketing in regards to business, most of us think of it in terms of promoting a brand, product or service. In business, we are tasked with getting out the right message, at the right time about our products and service. The message can come in the many forms such as a well-placed advertisement or an ongoing social media campaign targeting a specific audience. Regardless of the medium, a consistent cohesive message is essential to reaching your audience.
Still, marketing is not only important when it comes to business. In fact, all of us have a powerful interest in marketing ourselves as well.
When you think about it, many of us are constantly trying to find ways to make ourselves more appealing, accessible, dare I say marketable to our target audience (spouse, boss, friends, kids, etc). So everything from keeping up with new trends to learning how to cook a new dish for a potential mate can be attributed to our need and use of marketing.
In this way, it is easy to understand who really uses marketing, why it is important and how we can learn to better promote our businesses and ourselves.
If you are in need of marketing services, advice or ideas, reach out to us at firstname.lastname@example.org or scheduling a consultation.